Freelance Social Media Marketing Specialist (AI video creation & optimization)
Freelance work producing AI-generated short-form and promotional videos to support client social media campaigns and engagement goals. The role required generating and iterating video-related creative outputs, then monitoring downstream performance to guide subsequent creative changes. Quality was assessed through analytics and A/B testing results to improve future video versions and ad creatives. • Created AI-generated video content and edited multimedia assets • Ran A/B testing on ad creatives and posts to optimize results • Monitored analytics and produced performance reports for clients • Collaborated with clients on content and brand positioning