Product Manager
Senior Product Manager responsible for designing and iterating FMCG SaaS membership mall products and driving measurable growth through product and data optimization. Led user segmentation, conversion funnel improvements, and KPI-driven experimentation across consumer, sales advisor, merchant, and operations platforms. Built monitoring systems and dashboards to support ongoing performance review and retail ecosystem enhancements with Alipay live streaming and membership e-commerce. • Conducted brand-side requirement research, produced MRDs and product solutions, and developed prototypes and workflow diagrams • Designed growth experiments and tracked GMV, conversion rate, and repurchase rate to improve business outcomes • Developed data models and product monitoring dashboards for DAU, AOV, refund rate, and core KPIs • Collaborated cross-functionally to support Alipay retail digital ecosystem optimization including live-streaming scenarios