Data Analyst – Marketing & Business Intelligence (Hybrid) at SkipTheDishes
Analyzed customer and marketing datasets to support AI-enabled marketing evaluation and data quality validation. Focused on identifying behavioral and economic patterns through segmentation and trend analysis to improve downstream model performance and decisioning. Produced KPI tracking and performance reporting that supports ongoing AI data evaluation workflows used by marketing systems. • Data cleaning, validation, and QA for analytics and AI-enabled marketing tools • Segmentation and trend analysis for behavioral/economic pattern discovery • Dashboarding and reporting for campaign performance, conversion rates, and ROI • Translating technical findings into stakeholder-ready insights