Research-driven digital marketing support using online research and audience profiling
Conducted internet research and competitor research to identify market patterns and improve brand positioning. Researched customer avatars using tools such as Alexa and SimilarWeb to support campaign targeting decisions. Translated research insights into actionable recommendations for digital marketing strategy. • Performed competitor research and presented recommendations for brand positioning. • Researched customer avatar characteristics to guide campaign targeting. • Used online research outputs to inform marketing strategy and content planning. • Supported audience engagement strategies with data-driven targeting insights.