Email Marketing Specialist
As a Freelance Email Marketing Specialist, I designed and executed automated email funnels for various Nigerian businesses. I was responsible for boosting campaign performance and monitoring analytics to improve open and conversion rates. My work required expertise in strategy, automation tools, and performance tracking. • Developed automated email systems for businesses • Increased email open rates from 18% to 27% • Implemented segmentation and A/B testing to optimize engagement • Designed high-converting email campaigns for local clients