Freelance Graphic Designer & Content Creator (Self-Employed) — Short-form video optimization using analytics
Created and optimized short-form video content for YouTube Shorts, focusing on improving engagement metrics such as audience retention and click-through rate. Used YouTube Studio analytics outputs to review performance and adjust content strategy accordingly. Applied consistent post-production workflows to enhance visual quality for better viewer outcomes. • Audited metrics including average percentage viewed and watch time. • Iterated creative edits to influence retention and CTR. • Performed video post-production steps like transitions, lighting adjustments, and color grading. • Managed multiple digital channels while tracking results over time.