Internet Analyst / Search Engine Evaluator (Appen CrowdGen, Independent Contractor)
Provided structured feedback and relevance ratings on search engine results to improve accuracy and personalization for large-scale web search systems. Evaluated internet advertisements for relevance, advertiser credibility, and landing page quality to meet end-user expectations. Assessed map content, business listings, and geographic search accuracy using E-E-A-T and Needs Met style rating frameworks while completing additional sentiment and classification tasks. • Project Yukon (Google web search) relevance rating • Project Arrow (internet ads) ad quality and credibility evaluation • Project Shasta (Apple Maps) map and geographic accuracy assessment • CrowdGen tasks including classification and sentiment analysis for ML datasets