Analyst / Technology Specialist (Analytics initiatives, CRM dataset validation, predictive modeling and automated workflows) at Dentist Entrepreneur Organization
Led analytics initiatives that required preparing and validating lifecycle/CRM datasets to support predictive modeling and automated lead scoring workflows. Built a reporting and KPI framework across marketing, product, and operations, enabling data-driven interventions based on churn risk signals. Developed and maintained internal training artifacts to scale analytics practice organization-wide. • Cleaned and validated CRM datasets for funnel and lifecycle analysis. • Designed experiment-ready metrics for activation/onboarding workflows. • Implemented automated lead scoring and lifecycle workflows in HubSpot. • Supported predictive churn modeling using lifecycle data to identify retention drivers.