Digital Marketing & Sales (Freelance) producing campaign copy and optimizing with analytics.
You planned and executed digital marketing content and messaging for client brands. You produced written marketing assets such as social media posts and email newsletters aligned to brand voice and goals. You evaluated campaign performance using analytics and iteratively adjusted strategy based on results. • Developed content calendars and wrote promotional copy • Created email outreach sequences intended to drive opens and clicks • Performed keyword research and applied SEO techniques for visibility • Analyzed platform metrics to improve engagement and outcomes