Business Development Associate
SegmentationResearched market opportunities and evaluated new business ideas by developing go-to-market strategies and defining target customer segments. Generated leads through digital channels, social media, and direct outreach to build prospect lists for new product launches. Supported sales enablement by developing pitch decks, product overviews, and proposal templates used in client conversations. • Conducted market research and segmentation • Built lead lists through outreach and social media • Created sales materials to support client engagements • Developed go-to-market approaches for new offerings
2018 - 2020