Awelewa S.

Key Skills

Software

No software listed

Top Subject Matter

No subject matter listed

Top Data Types

Image

Text

Video

Top Task Types

Segmentation

Tracking

Freelancer Overview

Digital Marketer - FruitfulFishFarm International. Brings 8+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Bachelor of Science, Federal University of Technology, Akure (FUTA) (2022). AI-training focus includes labeling workflows including Segmentation and Tracking.

Labeling Experience

Digital Marketer - FruitfulFishFarm International

SegmentationTracking

Digital marketer responsible for managing paid social advertising campaigns for an online course offering across Facebook and Instagram. You analyzed campaign performance, optimized targeting, and improved lead quality using funnel and conversion tracking. You supported stakeholders with weekly reporting and implemented measurement using Meta Business tools and Meta Pixel. • Managed Facebook and Instagram Ads for course campaigns. • Reduced cost per lead (CPL) through audience segmentation, A/B testing, and landing page optimization. • Increased course enrollment rate using retargeting and sales-funnel restructuring. • Set up and monitored conversion tracking and delivered weekly performance reports.

2023 - Present

Ads Manager - Silicon Technology

Tracking

Ads manager responsible for managing and optimizing paid advertising campaigns across Facebook, Instagram, and Google for technology products and services. You iterated creatives and refined targeting to improve click-through rate and control cost per click. You also implemented conversion tracking with Google Tag Manager and produced monthly insights for decision-making. • Managed and optimized multi-platform paid ad campaigns for technology offerings. • Improved CTR by 22% and reduced CPC by 18% via creative iteration and audience refinement. • Implemented Google Tag Manager (GTM) for accurate conversion tracking on client sites. • Delivered data-driven monthly reports highlighting top ad sets and budget reallocation opportunities.

2020 - 2020

Education

Work History