Brand Communications & Creative Strategist — SOP creation and content evaluation for regulated/finance-adjacent marketing (Jun 2025–Mar 2026)
Created structured messaging frameworks and SOPs that required evaluating content assets for clarity and brand alignment before deployment. Conducted quality checks within ongoing content publishing operations to ensure consistency across distributed stakeholders. Applied editorial criteria to assess readiness of lead magnets and content assets tied to business outcomes. • Evaluated onboarding assets (brand kits, SOPs, training materials) for clarity and alignment. • Maintained content quality standards during multi-channel publishing via Fuel. • Produced goal-oriented written content (lead magnets/content assets) intended for downstream review. • Enabled scalable execution through repeatable SOPs used as evaluation rubrics.