Founder & Product Lead - Project Vitality
Founded and leads Project Vitality, building an AI-powered consultative e-commerce platform for MSMEs with a white-label engine. Validated the market through merchant interviews and defined the product architecture, roadmap, and go-to-market strategy targeting an MVP launch. Developed success metrics and designed technical and operational capabilities such as headless commerce, conversational AI, and multi-tenant white-label infrastructure. • Validated market opportunity by interviewing 15+ merchants and identifying key scaling pain points • Designed phased product strategy and mapped complex consultative workflows across multiple verticals • Architected a headless commerce stack with AI-powered conversational commerce, M-PESA payments, and courier APIs • Created product documentation and KPIs focused on conversion lift, operational efficiency, and retention