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Freelancer Overview
ALICE BRONNERT audience insights leader Portland, OR | 503.853.6620 | [email protected] | linkedin.com/in/alicebronnert Trusted research advisor and client leader with 15+ years translating human truth into insights that drive business decisions. Known for building, growing, and retaining trusted client relationships, leading qual and quant research from design through delivery, and bringing genuine empathy and a strategic business instinct to every conversation. Brings a builder's instinct to every engagement, thriving in ambiguity and creating the conditions for honest, high-stakes conversations. Signature Achievements: 🗹 Built and scaled in-house qualitative research programs at two major health insurers, saving millions in vendor costs while expanding access to authentic employee and member insights. 🗹 Led enterprise-wide studies at Optum and Blue Cross Blue Shield that shaped national pharmacy experience, product design, and communication strategy, linking behavioral insights to measurable experience improvements. 🗹 Earned organization-wide recognition for leading empathy-driven research that advanced women’s health policy and inspired award-winning programs. AREAS OF EXPERTISE Strategic Research Leadership Human-Centered Design Quantitative/Qualitative Leadership Insight Synthesis Provider & B2C Insights Cross-Functional Collaboration Audience Strategy Data Storytelling Performance Reporting PROFESSIONAL EXPERIENCE BLUE CROSS BLUE SHIELD OF MASSACHUSETTS, Portland, OR