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Alexandra G.

Data Labeling & AI Training Specialist | eCommerce & Digital Marketing Analytics

United Kingdom flagNewcastle upon Tyne, United Kingdom

Key Skills

Software

Internal/Proprietary Tooling

Top Subject Matter

E-Commerce
Digital Marketing
Copywriting [english]

Top Data Types

TextText

Top Task Types

Prompt + Response Writing (SFT)Prompt + Response Writing (SFT)
Data CollectionData Collection

Freelancer Overview

I have hands-on experience working with structured data labeling, taxonomy development, and quality control through my work managing large-scale eCommerce and advertising datasets. I regularly classify and label data across thousands of entities (e.g., products, keywords, search terms, and campaign types), applying consistent rules to ensure accuracy and usability. This includes building and refining categorisation frameworks, identifying edge cases, and ensuring consistency across datasets. I also perform ongoing QA by auditing outputs, correcting inconsistencies, and improving labeling logic to enhance data quality. In addition I bring strong attention to detail, pattern recognition, and the ability to interpret ambiguous inputs. I have experience creating rule-based systems (e.g., text classification, string matching, and data extraction in Excel) that mirror annotation guidelines, and I’m comfortable working at scale while maintaining precision. My background in data analysis and optimisation means I naturally focus on accuracy, consistency, and continuous improvement, which allows me to contribute effectively to AI training pipelines that depend on reliable, well-structured data.

Education

N

Newcastle University

MSc, Accounting, Finance, and Strategic Investment

MSc
2019 - 2020
N

Newcastle University

BSc, Marketing and Management

BSc
2016 - 2019

Work History

M

Mayborn Group

Global Amazon Marketing Lead

Newcastle
2025 - Present
R

Revolution Growth

Growth Manager

Newcastle upon Tyne
2023 - 2025