Lead Generation & Outreach Automation
Designed a self-hosted n8n workflow to scrape lead data, enrich it using third-party APIs, and trigger personalized outreach based on lead scoring. Integrated Google Sheets, SMTP, and enrichment APIs while applying deduplication and rate-limited sequencing to control data flow. Built the automation to convert collected/enriched lead information into structured actions for outreach execution. • Scraped leads and parsed them into workflow-ready data • Enriched records via third-party APIs and deduplicated entries • Applied lead scoring logic to select outreach targets • Sent personalized outreach emails via SMTP with rate-limited sequencing