Marketing Manager
As a Marketing Manager, I led the planning and execution of digital marketing campaigns for the company. I analyzed market trends to inform growth strategies and managed reporting on sales and customer engagement. My role involved using data-driven approaches to optimize marketing spend and increase customer retention. • Monitored competitor activities and product introductions to increase market share. • Developed and executed marketing campaigns across social media, blogs, and email. • Built weekly sales and customer dashboards using Python and Excel to monitor KPIs. • Performed cohort and segmentation analyses to prioritize marketing spend and improve engagement.