Digital Strategy Lab — Co-Founder (AI toolkit, predictive modeling, automated benchmarking/optimization)
Co-founded and piloted an AI toolkit using Python and scikit-learn for predictive market modeling and integration of forecasts into go-to-market planning. Built an AI marketing engine that automated competitor benchmarking and campaign optimization across multiple accounts. Drove measurable conversion and cost improvements through repeated automated analysis and optimization cycles.• Developed predictive modeling components with scikit-learn in Python workflows.• Integrated model forecasts into SME targeting and planning processes.• Automated competitor benchmarking and campaign optimization tasks.• Achieved reported uplift in online conversions and reduction in client costs through system performance improvements.