Competitive insights from Haircare ingredients
The large multi-national client sought competitive understanding within their international market, based on technical ingredients used in Haircare. The objective was to answer specific questions for the client to enable competitive insights into the specific market. Raw data of 20+ technical ingredients across 10,000 product records were used. Data entry of the ingredients were not standardised and contained a large volume of typos and errors. The project involved - - Analysing, correcting and standardising all ingredients to a standarised list - Creation of a Classification system of the ingredients, aligned with the Company's objectives - Tagging of all ingredients to the Classification system - Creation of a customised database for ongoing analysis of based data - Creation of in-depth report and key Competitive Insights findings to the Regional board
